Most plumber websites are either terrible or missing entirely.
A basic plumber website costs between £79 and £500 depending on features. A single-page site with credentials, services, and contact details is enough for most plumbers. The difference between a site that gets calls and one that gets ignored comes down to five things.
What a good plumber website actually looks like. Gas Safe in the header, phone number one tap away, prices visible, reviews front and centre.
What should a plumber's website include?
Gas Safe registration number above the fold, tap-to-call phone number, 2-3 Google reviews, a clear service list with prices, and areas you cover. That's it. Everything else is secondary.
| Must have | Why it matters | Skip this |
|---|---|---|
| Gas Safe number in header | Proves you're qualified before they read anything else | An “Our Values” page |
| Tap-to-call phone number | 78% of local searches on mobile — they need to call in one tap | A live chat widget |
| 2-3 Google reviews near the top | Trust — people want proof before calling a stranger into their home | Social media feeds |
| Service list with price ranges | Filters out time-wasters, attracts serious customers | Stock photos of wrenches |
| Areas covered (towns + postcodes) | Google ranks you for “plumber near me” searches in those areas | A blog nobody will read |
| Before-and-after photos | One photo of a bathroom you tiled is worth more than 500 words | Animated icons or parallax scrolling |
Why do credentials go above the fold?
When someone in Shipley has a burst pipe at 7am, they're not reading your life story. They want to see three things without scrolling: that you're Gas Safe registered, that you cover their area, and a phone number they can tap.
We build plumber websites across Yorkshire and the single biggest difference we see is where credentials sit. Header or hero section — not buried in a footer. A Gas Safe number in your top bar is worth more than any tagline.
How should reviews appear on a plumber's website?
Near the top. Not at the bottom in a section nobody scrolls to. Feature your actual Google reviews with real names and specific outcomes. “Called at 8am, fixed by 10am, £85” is ten times more convincing than “great service.”
For more on getting those reviews in the first place, see how to get more Google reviews.
What prices should you put on your website?
Starting prices or ranges. “Emergency callout from £65” or “Boiler service from £80” sets expectations without committing you to a fixed quote. Vague descriptions like “all plumbing work covered” make people unsure whether you can actually help them.
Plumbers who list prices on their website get fewer time-wasting calls and more serious enquiries. The people who are put off by your prices wouldn't have paid them anyway.
Does mobile design really matter for plumbers?
78% of local service searches happen on mobile. If your website doesn't load in under three seconds on a phone, over half your visitors leave before seeing anything.
Test yours right now. Open it on your phone. Can you read the text without zooming? Can you tap the number to call? Does it load fast on 4G? If not, that's costing you work every single day.
How much does a plumber website cost in 2026?
A multi-page site with everything above — credentials, services, reviews, areas, phone number, booking — starts at £349 with Pacavita. That includes SEO, legal pages, hosting, and security headers. No hidden costs.
You don't need to spend thousands. A plumber in Saltaire or Bingley with a clean site, a complete Google Business Profile, and 20+ reviews will outrank a competitor with a £3,000 site and no reviews. Every time. For more on how that works, see the plain English guide to local SEO in Yorkshire.