Insights
Practical advice on websites, marketing, and getting found online. Written for local business owners in Yorkshire, not marketing agencies.
Why Your Business Needs More Than a Facebook Page in 2026
Facebook organic reach is at an all-time low. Your page looks the same as everyone else's. And Google can't find you. Here's why a website changes everything.
How to Get More Google Reviews (Without Being Annoying)
Businesses with 20+ Google reviews get more calls than those with five. The difference isn't luck — it's asking at the right moment, the right way.
The Best Website for a Plumber in 2026 — What Actually Works
A basic plumber website costs between £79 and £500. The difference between a good one and a rubbish one comes down to five things — none of them are animations.
Local SEO for Small Businesses in Yorkshire: A Plain English Guide
SEO sounds technical and expensive. For a local business, the basics are straightforward, free, and surprisingly effective. Here's the plain English version.
Why Your Restaurant's PDF Menu Is Costing You Customers
You tap 'Menu', a PDF opens, the text is tiny, you pinch to zoom, and give up. That's happening to your customers right now. There's a better way.
How Dog Walkers Can Get More Clients Online
The fully-booked dog walkers in Saltaire aren't the cheapest. They're the ones who make pet owners feel completely confident. Here's what they do differently.
First 50ms: Why Your Website's First Impression Costs You Money
Your website gets 50 milliseconds before someone decides if you're professional or amateur. That's before they read a single word. Here's what they're judging.
What Makes a Good Trades Website: Gas Safe, Reviews, and Getting Found
82% of people search online before calling a tradesperson. A good trades website proves you're qualified, shows you're trusted, and makes it dead easy to call.