Brand guidelines
Golden Barbers
How to use this one-pager:
- 1. Press Cmd + P or Ctrl + P and save as PDF.
- 2. Send it to anyone designing for your brand — a friend building you a leaflet, a printer setting up your signage, a photographer shooting your products.
- 3. Keep a copy in your Google Drive. It’s the reference for everything visual.
The name, set in Georgia
Your wordmark is your business name set in Georgia Serif at 700 weight with -0.025em letter-spacing. Use it on any cream, soft-white, or charcoal background. Do not stretch, italicise outside the pullquote variant, or recolour except to charcoal or cream.
A single mark from the name
The monogram is built from the first letter of each word in your business name, set in Georgia Bold inside a ring of your primary colour. Use it where the full wordmark won’t fit — profile pictures, favicons, business card backs, stamps.
One accent, three tones
Your primary colour is used for accents, rules, hover states, buttons, and monograms — never as body text. Charcoal is the default text colour. Cream and soft-white are the two background tones.
Georgia for display, Inter for body
A classic serif for headlines and wordmarks, a neutral sans for everything else. The pairing gives editorial gravity without feeling stiff.
Do and don’t
- Use the primary colour for accents, buttons, and rules
- Keep the wordmark on cream, soft-white, or charcoal
- Stack the name on two lines for long business names
- Use the monogram at profile-picture sizes
- Use the primary colour as body text
- Stretch, skew, or recolour the wordmark
- Place the wordmark on patterns or photos
- Use Georgia for body paragraphs